Microsoft IT Showcase is pleased to announce the publication of Using Microsoft Dynamics CRM to Reduce Non-Value-Add Activities at Microsoft, which discusses how Microsoft IT has used CRM to reduce non-value add activities for the Sales and Marketing teams. 

The Microsoft OEM division has developed an implementation of Microsoft Dynamics CRM to reduce the Non-Value Add Activities of the OEM Sales and Marketing teams. The goal of the program was to reduce by 30% these Non-Value Add activities.