Microsoft are on a journey for platform ubiquity, and this translates into a massive opportunity for public brands to reach fans and customers globally.

Microsoft gold partners Provoke have worked with the New Zealand Rugby Union to bring the All Blacks to the Microsoft Platform. First by taking advantage of Windows Azure to run the allblacks.com website and meet increasing demand from fans, and then reaching fans on their Windows and Windows Phone devices with All blacks apps for both platforms.

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During TechEd New Zealand 2013 the Microsoft Corporate Vice President of Windows Azure, Scott Guthrie announced that the All Blacks website was moving to the Windows Azure platform to deliver news, video, live scoring and other data to millions of customers worldwide. You can watch the keynote here:

You can read more about this exciting announcement from ‘All Blacks rugby migrates to Microsoft’s Azure cloud’ on ZDNet and Windows Azure kicks allblacks.com to international fans on Digitl.co.nz or watch Brendon Ford from Provoke and David Barton-Ginger from NZRU talk about the project.

For fans to further immerse themselves with All Blacks content, the Windows Store app is now available and provides news, live scoring, tile updates, team details, videos, and more for you to run on your Windows computer, laptop, or tablet running Windows 8:

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Even better, you can have the All Blacks app pinned while you browse the web:

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While on the go your mobile phone is the best source of news for All Blacks fans. The Official All Windows Phone app for All Blacks gives you all the news, team details, fixtures, live scoring and videos in a really nice Windows Phone app:

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So, no matter how you want to get you All Blacks fix, the Microsoft platform has you covered. As a recap, here are the important links for you to have All Blacks info, with the help of the Microsoft platform:

The Official Windows Store app for your Windows 8 experience

The Official Windows Phone app for All Blacks info on the go

All Blacks website on Windows Azure