File this under the category of another great  web success story. 

See the NY Times article, “’South Park,’ a Vision and a Payoff",” for the story about how Matt Stone and Trey Parker are doing the right thing.

It’s all about the Content. 

Build It And They Will Come.

Now, I understand that I’m working for a tools company – but that’s because I’ve got no creative bones in my writing hand, so I have a hard time building content.  (I mean, look at the rockin’ design that this blog is sporting!  Isn’t that a testament to my level of creativity?)  But, it doesn’t mean that I can’t see a great model and want to help others identify with it.  Perhaps that makes me more of a teacher.  (Another great way to make lots of money, right? :-) )

Maybe, there are 4 types of people in the world.  Those that know how to write incredible content, those that know how to sell that content, those that buy that content, and those that are “other”.