Phani, a member of the data services team, has continued his great series on Web Friendly Feeds with a look at how to map entity values to custom markup.  You can find all his posts to date on Web Friendly Feeds here:

Part 1:Introducing Web Friendly Feeds aka Friendly Feeds

Part 2:ADO.NET Data Services Friendly Feeds , Mapping CLR Types

Part 3:ADO.NET Data Services Friendly Feeds , Mapping EDM Types - I

Providing Feedback

We have created a new forum dedicated to providing feedback on "pre-release" versions of data services such as this CTP.  Please direct all your questions and comments about this feature to this new forum which is available at: (http://social.msdn.microsoft.com/Forums/en-US/dataservices/threads). 

Note: The forum intended for questions on currently shipping versions of ADO.NET Data Services is still available at: (http://social.msdn.microsoft.com/Forums/en-US/adodotnetdataservices/threads/ )

We look forward to hearing your feedback.

-Mike Flasko

ADO.NET Data Services, Program Manager