Customer service should be a given unless you’re a bank, in which case everyone knows you can’t afford it but will charge anyway. The customer is king and other clichés – you know this stuff.
Thing is, the customer isn’t always in front of you. This is particularly galling when you’re supposed to keep them happy but you can’t actually tell what they’re thinking.
So here are a few pointers, gleaned from various interviews with small traders and indeed my own experience:
This is a guest-post from Guy Clapperton, a freelance journalist who has specialised in the small business arena for over a decade.