Never one to miss a PR opportunity, Richard Branson has cleverly released a very timely opportunity for entrepreneurs and Small Businesses, including those using Office Live, to upload short video pitches about their businesses to this page on Virgin founder Sir Richard Branson's blog (remember keep your pitch to a maximum of two minutes).
Each month, Virgin will pick out the top five videos, which will then feature on the PitchTV show, premiering on Virgin Atlantic's in-flight entertainment - seen by top business professionals from around the world. Not only this, but each PitchTV programme will also feature exclusive interviews with guest entrepreneurs answering questions from Mr Branson's blog and Twitter followers — so there's likely to be something for all small-business owners.
If this isn’t enough to convince you of the importance of video as a promotion medium, have a read of this article, extolling the virtues of video as a route to Social Media success. There’s also a link to the Internet Advertising Bureau, detailing their online guide to video marketing. Useful stuff indeed.