Well, that was lively. Twitter went crazy for a few hours as the upgrade to software for a certain Smartphone went completely through the roof briefly when it was released. Clearly Microsoft has a vested interest in loving it when this happens and it’s another company’s software but let’s leave that.

What I’d like to know is: what’s all this fuss about upgrading every 20 seconds anyway? There seems now to be a traditional rush, like a herd of rampaging technology users, every time a certain company sneezes – everyone wants the latest, the best and the shiniest.

Of course Microsoft has a new operating system coming out later this year, but it’s not expecting everyone to upgrade to it within ten minutes of its release. Microsoft has tested Windows 7.0 within an inch of its life and there probably won’t be any problems if the beta testers’ reaction is anything to go by, but if by any chance anything’s been missed it’ll be the early adopters who’ll find it.

That’s why a lot of people – usually in the Windows camp to be honest – prefer to give a major upgrade a couple of months to bed down. It’s also why I find the ‘fan’ mentality pretty bewildering; the customer, and particularly the business user, who upgrades everything immediately there’s something new on the market must by definition be exposing the business to absurd risks.

There are some technology users who quite honestly end up behaving more like fans than customers. This is of course their right, and if anyone wants to blog about how brilliant the next version of Windows is, that’s fine. But in business this rush to get the latest thing just doesn’t make sense.

This is a guest-post from Guy Clapperton, a freelance journalist who has specialised in the small business arena for over a decade.

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