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  • Blog Post: Which social media are you ?

    I’ve recently finished a book on social media (available for pre-order from Amazon , thanks for asking) and one of the things I’ve come across quite a bit is that people think they ought to ‘do’ social media without thinking about which media is right for their business. There are a number of interesting...
  • Blog Post: Blog Standard – How to do it

    I’ve been writing a book on social networking lately – out in October, thanks for asking, called This Is Social Media, and inevitably one of the things under discussion is blogging. There’s a debate about the best way to blog; you can host it yourself or you can use something installed onto your PC....
  • Blog Post: Britains Got Talent – Stavros Flatley better than Susan Boyle ?

    This blog posting is a somewhat experimental way of checking if highly topical subjects increase traffic to your blog site and Twitter account. Admittedly, it’s got precious little to do with Office Live . Personally I’m a bit bored with the whole Susan Boyle phenomena and much prefer Stavros Flatley...
  • Blog Post: Office Live and Social Media

    Here’s an email I sent internally today. Some fellow Twits thought I should blog and Tweet this, so here goes… “Now that OfficeLiveGuy has been established for a couple of months, I thought it might be a good time to provide a short update on progress. The first point I want to make is that this...
  • Blog Post: Is Google falling behind Twitter ?

    There’s been a lot of speculation about Google and Twitter recently – acquisition rumours, partnerships and so on. It does appear now that Google has recognised that Twitter is a serious player in Search, and even has some key advantages so far as real-time information goes. I have to say, as someone...
  • Blog Post: Richard Branson’s PitchTV can help Office Live customers

    Never one to miss a PR opportunity, Richard Branson has cleverly released a very timely opportunity for entrepreneurs and Small Businesses, including those using Office Live , to upload short video pitches about their businesses to this page on Virgin founder Sir Richard Branson's blog (remember keep...
  • Blog Post: The future of news

    There’s been a lot of debate recently about the way in which news will be authored and delivered in future. Traditional newspapers are increasingly struggling to make ends meet as their readers go online for news and seem unwilling to pay for it there. Of course, once online, newspapers are competing...
  • Blog Post: Social media policies: why you need them

    I’ve been doing a lot of work on social media lately – for example, writing a book on it (about which I wasn’t going to tell you, but you forced it out of me). That’s how I came to be doing a talk on it recently. Some of the usual questions turned up, and they all involve how to manage an identity online...
  • Blog Post: Social Media - a hindrance or help ?

    I have just come across this article in The Guardian and it got me thinking – is this clever use of social media or just lazy journalism? To take a step back and look at the use of social networks in the media - It could be said that Twitter and similar blogging sites are destroying the traditional...
  • Blog Post: Is there money to be made on Twitter ?

    All the latest market research is showing that social networking is moving into the mainstream, extending out from the teens and young adult segments that started popularising it. Whilst many have ventured onto Facebook and LinkedIn, there’s still a lot of confusion about how Twitter can be of help to...
  • Blog Post: Customer service - when the customer’s not there…

    Customer service should be a given unless you’re a bank, in which case everyone knows you can’t afford it but will charge anyway. The customer is king and other clichés – you know this stuff. Thing is, the customer isn’t always in front of you. This is particularly galling when you’re supposed to keep...
  • Blog Post: SMEs use Twitter to save on marketing and recruitment costs

    I came across this article in Computer Weekly, about how SMEs are using Twitter to save on marketing and recruitment costs. Whilst the sample size was only 500, if you take the findings that 17% use Twitter, then that extrapolates to a very large number when you consider that there are 4.6 million SMEs...
  • Blog Post: Social media – a good and bad thing

      This is the first of a series of Guest-blog articles from Guy Clapperton, a freelance journalist who has specialised in the small business arena for over a decade. Guy contributes to the Guardian, Times, Financial Times, Independent and Sunday Telegraph and broadcasts very occasionally on the...
  • Blog Post: Free e-book : Social Media for Small Business

    Harness the power of Social Media & watch your business grow Microsoft Office Live Small Business has sponsored the creation of an e-book about Social Media, helping you to understand this powerful resource. In “Let’s talk: Social Media for Small Business,” respected author John...
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