I'm presenting at a blogging conference in a few weeks and as I thought about what I will say I started to ask myself why I bother? Why blog? What is it that makes me think this is a good idea? If you are thinking of starting a blog, maybe this will help you decide:
Time: I'm not a blog zealot and I don't blog every day but I think it's a good goal to have and I do try to blog every weekday. I took the decision not to worry about it too much at weekends but like Matthew Stibbe, I sometimes do a random roundup if I'm clearing out my inbox on a Saturday. All that said, I reckon it takes me about 30-45 mins to write a blog post and I should also set aside time to read and comment on other people's blog (it's all about the conversation) so I think if I'm doing it right, blogging takes me about 90 minutes a day. However I still enjoy slow burn blogs like Patrick Dixon's who only writes now and then.
Effort: Blogging is not a sprint, it's longevity and consistency that wins. You do have to be prepared to be patient and keep at it. That said, it is amazing to me that I've been blogging for two years now, it's gone quickly. It also requires me to think more about what I'm doing and what I see around me - this does take a certain amount of focus but that can be a good thing too.
First for my company:
And for me personally:
Why do you blog? What puts you off?