Holy cow, I wrote a book!
LSSU's approach, so here's my
list of words I'd like to ban.
Thank goodness this has faded, but there are still some citations out
there. Please don't use it to describe my work. It makes me sound
like a dog in a show. (No offense to dogs in shows!)
Everybody is "the leading this" or "the leading that".
Here's my rule: If you say you're the leading XYZ or
(even dodgier) "among the leading XYZs", then
have to list at least three companies that are not
leaders in the XYZ market. Because if nobody is following you,
then you're not really "leading", now, are you.
And the word I most would like to banish from the English language:
This has taken over Microsoft-speak in the past year or so
and it drives me batty. "What are our key asks here?",
you might hear in a meeting. Language tip:
The thing you are asking for is called a "request".
Plus, of course, the thing that is an "ask" is usually more of
a "demand" or "requirement".
But those are such unfriendly words, aren't they?
Why not use a warm, fuzzy word like "ask" to take the edge off?
Answer: Because it's not a word.
I have yet to find any dictionary which sanctions this usage.
Indeed, the only definition for "ask" as a noun is
A water newt [Scot. & North of Eng.], and that was from
Answer 2: Because it's passive-aggressive.
These "asks" are really "demands".
So don't guilt-trip me with "Oh, you didn't meet our ask.
We had to cut half our features. But that's okay. We'll just
suffer quietly, you go do your thing, don't mind us."