Holy cow, I wrote a book!
Even though Ikea was founded
by a Swede, its company colors match the Swedish national colors,
all its product names are Swedish, and it is clearly associated
with Sweden in the minds of everyone,
it is in fact headquartered in Denmark.
Probably for tax reasons.
The name of the plastic stool
Förby has provided me much entertainment.
At first, it was amusingly similar to the name of the
annoying toy Furby.
And it turns out it's also amusingly similar to the Swedish
word "förbi" which means "gone past".
During an evening of sore hands trying to drive screws into
wood using a tiny little hex wrench, some friends and I came
up with new Ikea product names. Here are a few:
And, of course, the complimentary twine for tying your packages
to the top of your car:
Some of these might even be better than the
name they came up with for a children's bed.