Holy cow, I wrote a book!
The Philip Morris Companies
renamed itself to the warm-and-fuzzy sounding
Gotta love the colorful abstract logo they've got.
(Psst, editors of the Altria home page:
It's "Whom We Fund". "Whom" with an "m".)
They claim the name comes from the Latin altus ("high")
but that doesn't explain where the "r" comes from.
Any similarity to "altruism" is purely unintentional, I am certain.
Would a tobacco company lie to me?
As Business 2.0 put it,
"[The renamed company] does not, however, stop producing tobacco, which
does not stop causing cancer."
Because Altria Healthcare's job is to help people improve
Anyway, I was reminded of their 1995 recall of
8 billion cigarettes out of concern that their customers may
because the cigarettes
allegedly contained the chemical methyl isothiocyanate (MITC).
Centers for Disease Control and Prevention investigated this problem
and concluded that while it was true that the recalled cigarettes
so too did cigarettes manufactured both before and after the recall,
as well as cigarettes by other manufacturers.
In other words, there was nothing wrong with those cigarettes.
Well, aside from the fact that they are cigarettes.
Michael Eriksen, chairman of the
CDC's Office on Smoking and Health noted that
the real problem is
"lighting organic material and sucking it into your lungs".
Somehow this way of describing smoking struck me as elegantly dry.