Holy cow, I wrote a book!
Right on schedule, Alton Brown appeared at the Elliot Bay Book Company bookstore in downtown Seattle. One of my friends wondered aloud, "Wait a second, he's promoting his cookbook. How do you do a reading from a cookbook?"
He didn't read from his cookbook.
To an overflow crowd that probably violated a few fire codes, Alton Brown discussed what inspired him to tackle a book on baking, riffed with the audience (he's quite funny when interacting with a crowd), then fielded questions. Alton Brown trivia:
Afterwards, he signed books for ages and managed to be a good sport about it throughout. Then again, this is a book tour, after all. During that time, he's mastered the ability to sign a book and talk at the same time. I, on the other hand, am a rank amateur and couldn't even talk and watch him sign my book at the same time.