It is not uncommon for a product team to produce some custom soda cans (really, carbonated water) for distribution at Microsoft cafeterias. Last year, the Microsoft Dynamics™ CRM 2011 team put some custom cans of sparkling water in the coolers extoling the virtues of their new product. It took the form of a side-by-side feature comparison.

water
Microsoft
Dynamics CRM 2011
Used by leading companies worldwide ● ●
Available in the cloud in at least 40 markets ● ●
Available on premises worldwide ● ●
Consumed through a native
Microsoft Outlook client 		Not
recommended 		●
Is a great thirst quencher ●  
Makes people more productive ● ●
New flavor coming in January 2011   ●
the
POWER of
PRODUCTIVITY		 Learn more at http://crm.dynamics.com/

They didn't stop at soda cans. They also branded the napkin dispensers. (The napkin dispensers have a clear panel in which a message can be inserted.)

napkins
Microsoft
Dynamics CRM 2011
Used by leading
companies worldwide 		● ●
Used for recording
and sharing ideas 		● ●
Available on premises
worldwide 		● ●
Available in the cloud
in 40 markets 		  ●
Cleans up messy
IT departments 		● ●
the
POWER of
PRODUCTIVITY

Microsoft
Dynamics CRM 2011

In the cloud in 40 markets
worldwide—January 2011

Learn more at http://crm.dynamics.com/

(I changed the URLs from an internal Web site to the public Microsoft Dynamics™ CRM Web site.)