Holy cow, I wrote a book!
It is not uncommon for a product team to
produce some custom soda cans
(really, carbonated water)
for distribution at Microsoft cafeterias.
Last year, the Microsoft Dynamics™ CRM 2011 team
put some custom cans of sparkling water in the coolers
extoling the virtues of their new product.
It took the form of a side-by-side feature comparison.
They didn't stop at soda cans.
They also branded the napkin dispensers.
(The napkin dispensers have a clear panel in which a message
can be inserted.)
(I changed the URLs from an internal Web site to the
public Microsoft Dynamics™ CRM Web site.)