When you want to build a Internet facing site, Search Engine Optimization(SEO) is always very important. Who doesn’t want their sites to be visited by more people? However, SEO is not a very simple task, it needs to be planned at the very beginning of the site construction. I worked on many sites before, different topics, but they all landed into the first page of search engine results for certain keywords. I didn’t use any black hat tricks in my work, they might have better result at the beginning, but they would get punished when search engines improves. Of course – always make sure you have awesome content in the sites, that is the key. Remember, by following the right way, even a site with all hand-crafted static HTML pages could get much more traffic than a complex WCM system.
Let’s take a look at my quick check list of SEO:
This checklist can help you to start with your project. But don’t forget to promote your site as much as you can. More links coming from important websites can bring up your ranks significantly. And don’t use spamlinks or hidden text – these can get your site a very low score in the long time.
URL rewriting is not supported for SharePoint 2007 - has this situation changed for 2010 now?
URL Rewriting is still not supported - however url redirect is supported. We are using url redirect feature in url rewrite model.
I have a blog hosted on SharePoint 2010 with default settings. The URL for my blog posts looks something like http(colon colon slash slash)domain name Blog/Lists/Posts/Post.aspx?ID=somenumber
How can I use meaningful names instead of these default URL;s?
Can you please point me to some useful links on how to achieve this?
I personally feel that keyword research is one of the most overlooked practices in <a href="http://www.seorogers.ca">Search Engine Optimization</a>. I feel that keyword research should be a process that involves a good amount of analysis, so that you can find the best keywords to get you the best results.
This is a confusing topic. I have been using a free SharePoint Metadata Tag tool from SP Touch Group (http://sgm.sptouchgroup.com). It really only deals with the issue of metadata tags, but I would rather write them than have a computer at google do it for me.