Working at Microsoft, I always get the question what do you guys do with your day. A few weeks ago we did a local press launch to coincide with the world wide launch.

We did our press event in Sydney at the Intercontinental Hotel and connected via Microsoft RoundTable to our offices in Melbourne

So what better way to highlight our software than to use it to launch to the press - that way your presentation is the demonstration.

Thanks to Tony Wilkinson (Sydney) and Mario D'Silva (Melbourne), Cara Leggett from the Microsoft Public Relations Team and Ry Crozier and Alex Murphy from Howorth our Public Relations company we had a full house in Sydney and Melbourne with Australian journalists.

We have an amazing core team lead by Sonya Aboudargham, Lisa Eastley, Belinda Varriale, Graham Vaughan, Fiona Cheong, Joe Walkden, Jeanette Warth, Jonathan Lewis, Martin Walsh, Deeps DeSilva, Sandra Lee-Joe, Johann Kruse, Mike Heald, Michelle Markham, Robin Young and Rita Alexandrou, from our agency MRM Worldwide Frank Lang, Laura Hughes and Alisa Lai. It takes a lot of people to make this launch happen.

This is before we start our customer launch next week

As a result, when you have a great team pointing in the same direction, you get amazing results in the local press

BHP, Lion Nathan ride Microsoft unified comms  By Rodney Gedda, Computerworld Australia

Microsoft's unified communications blitz By Stephen Withers, ITWire

Microsoft launches Office Communicator 2007 By Adam Turner, SearchVOIP.com.au

A big thank you to the local journalist who supported this event. It would have been very lonely without you.