For those hard core CRM heads out there- here is a new test concept from Disney - Pal mickey or “Mickey Me” if they had asked me  to name it. Pal Mickey is a tour guide on steroids - well actually on wi-fi . Providing context sensitive information like ride wait times, trivia etc Pal provides Disney with actual customer patterns and could be a major catalyst for commerical wimax/wifi and social computing. Talking about social computing did anyone see Lili Chang's  research keynote in last year's PDC ? It was awesome stuff much like “mickey me”  

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get the formatting right !