The book I am reading right now is called "Blue Ocean Strategies". It talks about how companies should focus on developing new markets and fundamentally change the game rather than focus its energy on "Red Oceans" which denotes existing market place where competitors lurk. Though I enjoyed reading hte book, the strategy is easier to theorize than to implement. It seems like there are so many strategies that use Southwest Airlines as an example. This reminds me of all the learnings people profess from successul leaders like Jack Welch or Lee Iacoca and how one can follow their foot steps to being the CEO of GE. Though one can pick up a few things from these leaders, there is a reason why you simply cant duplicate everything these successfull companies or leaders do. This reminds me of a story I heard about Toyota opening up one of their large factories in Japan for an organized everyday tour in the late 70s. Critics and "experts" were all over them and said it was stupid to display in public their core competence of process effeciencies. Toyota's response was classic - they said that though other car manufacturers were welcome to copy, they felt confident that no one could replicate all the steps in exactly the same manner every single day. Lo and behold, almost 30 years later, Toyota is still regarded as an innovator in manufacturing and everyone else is busy trying to copy them :)

In the wake of recent discussions of google vs Microsoft, I wonder how this concept of Blue Ocean strategy can be applied in this context. More on that later ....