The importance of the World Economic Forum cannot be overstated. Over the years it has become one of the major podiums for CEOs whether it is simply to take a gloabl stage or if it is to lobby international governments for special interests or if it is jsut to stroke egos the size of alps themsleves

...but the Indians are taking it to a whole new level !!
Waiting for visitors at their hotel rooms will be gifts from India -- a pashmina shawl, an Apple (AAPL ) iPod loaded with Indian pop and classical music, a piece of traditional art, some ayurvedic oils -- along with a CD packed with all sorts of economic information about the country.

For the first time ever, the country is embarking on a positive PR saga - a welcome departure from the self empathising past - onto a new brashful future - way to go !!!!!