My role at Microsoft is…
Actually that is not a simple sentence to complete, but here goes: Broadly I engage in marketing opportunities that touch Microsoft Partners or potential partners in emerging business areas.  To be compelling in this space it is important that I have evidence to show that our story isn’t all fluff.  I had been building traditional case studies and videos for the past few years; you can see some on the Microsoft Partner Portal.  But after seeing “Top Banana” I realized we could create evidence in a much more scalable way, but more importantly that this media could be broader reaching through common social attributes.  Thus, I put together the business case for “Project Hollywood” which would later become Digital Forum, a Online Community based video site where Microsoft Partners can share their solutions with other partners, customers, and anyone else who wants to see the cool things they are working on.