After the big success by NBC in using Silverlight for their online coverage of the Beijing Olympcs, now the US Democratic Party is using it to power their online presence.

If you go to the official website of the convention http://www.demconvention.com/ and open the Video Player you will be able to access a number of HD streams and live coverage of the event as well.

Video Player Screenshot

From a technology point of view, the DNCC decided to use Movie Networks’ streaming services to be able to deliver high quality content with minimum buffering by leveraging Movie Networks’ unique adaptive streaming technology. It nicely integrates with the Silverlight player which provides the smooth user experience and demonstrates how it is able to easily leverage existing technologies.

The good news is that this content is not geo-blocked so anyone around the world can look at it.