Looks like the game is on to find out what the "real" name of the Atlas framework will be. The list of comments are huge.
I've always assumed Atlas is only a 'code' name which will be later munged into some long and tedious name that doesn't roll off the tongue easily.
As one commenter noted, we'll likely end up with a name like:
"Microsoft Asynchronous Internet Platform 2007 for ASP.NET 2005"
Hopefully the marketing guys are listening to this one!