hp-featured-nrf2010 - 50x50 The National Retail Federation’s annual conference, NRF 2010 (aka “Retail’s Big Show”), is this week. Microsoft Surface will be there, along with a couple of our Surface partners. If you’re at the show, stop by and see us at booth #836.

Customer Solutions Group, LLC (CSG) will be exhibiting their Digital Folio retail application on Surface in our booth. Digital Folio is an integrated retail shopping experience that combines price/product comparisons, third party reviews, interactive demonstrations, product manuals, firmware updates and other information. The application is just completing its initial in-market experiment with Best Buy, and can be configured and white labeled for retailers. CSG will also exhibit their Mobile Photo application that can integrate consumer’s mobile photographs to be part of the shopping experience, and a new social-media client for Surface. Learn more about CSG’s applications at NRF in their press release.

image IdentityMine will be showcasing their Retail Map application in our booth. The Retail Map allows customers to browse, find out more about products and finally locate items on a store map mirroring the physical store environment to find exactly what they need. The application also connects the in-store and web site experience using Microsoft Tag, SMS and custom mobile apps. Retail Map leverages Microsoft Surface and Windows 7 across desktop and portable platforms. IdentityMine will have some other applications to show at NRF as well. Learn more about IdentityMine’s Retail Map on their press release.

See you at the show!

- Eric (follow Surface on Twitter and Facebook)