Samsung SUR40 with Microsoft PixelSensesamsunglfd.com/solution/sur40.do
Those of you that have been following Surface probably remember the Surface Monster demo we showed at PDC this fall. Luis and Paul tricked out this model to work on Surface and convey images from Surface onto the.. well, it’s a little complicated to describe, but amazing to see. Surface Monster got a lot of people talking about what can be done with Surface’s vision system - it’s not just multi-touch and multi-user, but it sees what is placed on the display.
So Paul has sent his monster on a little trip. The first stop was with Dustin Freeman with DGP at the University of Toronto. This is the same place where Bill Buxton, who pioneered multi-touch interfaces in the ‘70s, did a bunch of his work. Bill is now at Microsoft. Of course, the lab continues to be a place for inspired minds to produce award winning research.
On to the important part. Dustin was doing some research [turning Surface on its side?] and then started playing with the monster. Now he’s got the monster eating bubbles. Of course you’d get sick eating bubbles, right? Dustin made that happen when you poke him in the eye. That makes total sense to me.
Clear? Watch the video.
What should you make of all this?
We’ve shown before how Surface enables people to come together and interact in social settings with each other and with technology as an enabler - not a barrier. For example, the large display lets a banker review investment products face-to-face with their client. Surface makes things simple and breaks down barriers. Everyone can join in. Surface lets customers reach out and touch a corporate brand directly and naturally. Surface is an amazing platform that is not only being used for research, but it is a shipping product that is being used by companies in public settings today.
Yeah, maybe that sounds like marketing-speak. Let me put it this way. The monster is one example of how using tangibles gives even greater reach into the natural – with graspable dials or buttons that can change their function as needed, and require no power or retooling. It’s not a vision. It is real.
Do you have a Surface in your office? Do you have crazy ideas? Do you want the monster to visit you next? Reach out to me on Twitter and let me know.
Our Microsoft Surface Strategic Partner, Splendid, created an experience for advertiser JCDecaux Airport showcasing watches by TAG Heuer. That’s a brilliant collection of brands! JCDecaux is running a month-long brand awareness campaign where you’ll find Surface in London Heathrow airport at Terminal 5’s gate room and lounge.
This is an excellent example of how Surface can bring people literally in touch with a brand like TAG Heuer. The application lets visitors learn about and get travel times for popular destinations. Visitors can learn more about the Swiss brand’s watches, retail locations and can view photos from TAG Heuer's sponsored auto racing events. Each activity has a direct tie-in to the popular timepieces. If you find a watch you love, just enter your email to get additional information sent directly to you.
More info available via this article.
- Eric (follow Surface on Twitter and Facebook)
WIND Mobile has deployed 20 Microsoft Surface units throughout their mobile stores in Canada last month. Surface is running the “Power of Conversation” application, a consultative tool which allows customers to compare devices and plans side-by-side, helping to identify the options that work best for them. Information is made available quickly, clearly, and in one layer of engagement. Subsequent versions of the application will focus on the customization of services and devices right off the Surface unit.
Microsoft Surface Partner Trapeze worked with WIND Mobile and Surface Strategic Partner Stimulant to develop the highly anticipated in store deployment. WIND CCO Chris Robbins was on hand to explain the overall design and feel of the store experience, “The whole idea is to have this fully integrated... The primary goal was to ensure that Surface didn’t become technology for technologies sake... we didn’t want it to be a toy that people just came in and played with because it was here. We wanted it to actually be the center of a meaningful conversation between a potential customer and the Customer Service Representative".