This post is adapted from an original French article by Benoit Landon of Gizmodo.fr - 28 March 2012

Mazda and Microsoft recently held an event showcasing the new Mazda CX-5 crossover vehicle. The two companies used the opportunity to discuss their partnership and envision how products like Samsung SUR40 for Microsoft Surface, Kinect for Windows, and tablets will play an ever important role in the customer experience at Mazda dealerships.

The event held at Microsoft's French headquarters in Issy-les-Moulineaux featured a virtual showroom that was realized in collaboration with Mazda. This concept showroom featured applications by Surface Premier Partner AFTER-MOUSE.COM utilizing the Samsung SUR40 and Microsoft Surface 2.0 platform to replace brochures, do product comparisons, and enable clients to personalize their new vehicles.

Phillipe Geoffroy, President of Mazda France said [translated], "This virtual showroom forcasts how we will be arranging the layouts of our dealerships: a vending space that offers our clients their own individual route to purchase, where each customers creates a unique experience matching exactly what they're searching for, and ultimately helps facilitate the point of sale."

AFTER-MOUSE.COM also adapted their applications to work with Kinect for Windows and tablets. For more details on the event and to see the original article please checkout Gizmodo.fr here: "Mazda et Microsoft imaginent la concession automobile de demain"