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  • Microsoft PixelSense Blog

    Build-A-Bear Workshop newly imagined with Samsung SUR40


    Build-A-Bear Workshop opens its first newly designed store at West County Center in St. Louis. The store is one of six that the company will open this year in select markets across the United States. The new store concept uses the Samsung SUR40 with Microsoft PixelSense to enhance the hands-on bear making process and enable new interactive features that are central to how kids play today. The updated store enables guests of all ages to personalize the bear making process and offers them a different experience each return visit.

    “Build-A-Bear Workshop invented experiential mall-based retailing 15 years ago and has been the leader in providing interactive experiences for kids of all ages,” says Maxine Clark, Build-A-Bear Workshop founder and Chief Executive Bear. Build-A-Bear worked closely with developer Infusion to ensure that guests visiting the new store see noticeable changes building on the signature stuffed animal making experience including:

    The Love Me Station enables guests to customize their furry friends with special personality attributes displayed as emoticons on the Samsung SUR40. Guests can add unique traits — like cuddly, brave, silly and smart — to their red satin hearts, which are inserted inside their furry friends during the Stuff Me process.

    Love Me Station — Build-A-Bear Workshop

    The Fluff Me Station enables guests to interact with their new furry friends at a “water rippling and splashing” digital bath tub. Microsoft PixelSense technology magically recognizes the items as they are placed on it and reacts with sensory effects such as virtual bubbles that appear when play soap is placed on the “water surface.”

    Fluff Me Station — Build-A-Bear Workshop

    The Name Me Station is where guests use a viewfinder or “bear-o-scope” to reveal the special attributes and personality added to the animal throughout the process. Guests create a personalized one-of-a-kind birth certificate that now includes a photo of their new furry friend.

    Name Me Station — Build-A-Bear Workshop

    “Since our inception, over 100 million stuffed animals have been made in our stores. With this new store design, we have combined the love of a teddy bear with the best of digital technology. We look forward to continuing our leadership in the interactive retail space," says Clark.

    New Build-A-Bear Workshop storefront

    There are more than 400 Build-A-Bear Workshop stores worldwide throughout North America, Europe, Asia, Australia, Africa, the Middle East, and South America. Build-A-Bear Workshop is opening other new concept stores in the following premiere shopping centers throughout the United States:

  • Microsoft PixelSense Blog

    Turner Broadcasting uses GLOBALedit on SUR40 to restore personal touch


    Industrial Color Software and Turner Broadcasting System, Inc. are partnering to bring the GLOBALedit LightTable application to the Samsung SUR40 with Microsoft PixelSense. The GLOBALedit LightTable is a leading enterprise application with a 360° user interface designed specifically for several people to share at the same time. The application for SUR40 was created in association with developer Sevensteps. LightTable enables people to connect in real-time with the cloud based GLOBALedit platform to bring photo editing, image markups, layout creation and creative review sessions to life.

    "We now live in the best of both worlds, as we have combined the desired human and emotional connection along with the latest digital technology and creative tools to increase productivity," says Christopher Grakal, VP of Photography and Digital Asset Management for Turner Broadcasting System, Inc.

    GLOBALedit LightTable is debuting at the Createasphere conference in New York city September 27th and 28th  at The New Yorker Hotel, visit Industrial Color at Booth #214 to receive a live demo of LightTable.

    To learn more about GLOBALedit LightTable please visit the GLOBALedit blog.

  • Microsoft PixelSense Blog

    NUIverse app now exclusive download for SUR40


    NUIverse recently made a tremendous splash at the Microsoft Worldwide Partner Conference, and now it's available as an exclusive download for the Samsung SUR40 with Microsoft PixelSense. This amazing sample application demonstrates advanced multitouch interaction, a collaborative 360° interface, and delightful object interaction utilizing transparent byte tags — all while you and your friends explore the cosmos. This app comes to life only on the Samsung SUR40 and is a great way to experience the power of Microsoft PixelSense technology.

    David Brown demonstrates NUIverse at WPC 2012

    The NUIverse sample application was created by David Brown as a sandbox for exploring “Natural User Interaction” with a large multi-dimensional dataset. It was created in his spare time to focus his talents on interaction design, and is not indented as a fully precise simulation of the solar system. The application is provided as-is and without charge.

    To learn more and download the NUIverse sample application please visit

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