Samsung SUR40 with Microsoft PixelSensesamsunglfd.com/solution/sur40.do
So we’re in the home stretch at CES. Today is the last day!!! As draining as this show is, as crazy as the planning has been, as stressful as it was to watch BillG demo Surface (fingers crossed so tight that it performed well-IT DID!) in his last keynote…it has been totally worth it. It’s the biggest show for us this year, the most important in terms of broad awareness (and access to so many different media) and a great way to interact with other Surface enthusiasts.
The response to Surface in the booth has just been overwhelming. People continue to be amazed by the technology and so excited by the benefits it brings and the problems it is going to solve.
Yesterday the booth was so packed that onlookers were using ladders to see Surface and snap photos.
Today the booth had a little less people in it (as many have headed home already) that gave us more time to spend 1:1 with individuals and really dedicate time to address their questions.
I close the Microsoft Theater this evening with a final demo of our product customization scenario and then it’s time to break down the booth.
Thanks to everyone that stopped by to say HI and chat us up. We can’t wait to see you at other events in the coming months and we’re even more excited for you to actually use Surface this Spring in our commercial partner venues.
See you all at next year’s CES.
K Robert Warnick
Tuesday was another great day for the Surface team n the Microsoft booth at CES. Because of the reworked the flow of the booth overnight to better accomodate the crowds it felt less packed and we seemed to have more room to breath. Nonetheless it was still crazy busy as folks lined up to touch Surface and learn more about what's possible.
Here's Derek Sunday (sorry for the cameraphone quality, it's all I had at the time), one of our PM's, showing off Surface...
We continued to show off our new product customization scenario, the same one Bill demoed in his keynote. It's proving to be quite popular with folks.
We believe that Microsoft Surface will revolutionize the way that consumers shop in a retail environment by letting them put their own unique imprint on their purchases. The product customization demo solves clear pain points in typical shopping experience (or in the case of the demo, purchasing and customizing a new snowboard)…you are likely overwhelmed by choices when customizing/personalizing your board, it’s hard to visualize, tough to share with others, you can’t really take the custom design with you. By taking advantage of some of the unique attributes (object recognition, direct interaction, multi-touch, and gestures) that Surface has to offer I believe we’ll greatly improve the shopping experience.
In the press tent, we met with the good folks at Popular Science and they awarded Surface a "Best of What's New" award. Here's our GM, Pete Thompson, accepting on behalf of the team...
More from the show tomorrow...
Surface had its CES coming out party last night, as Bill Gates showed off one of our new demo applications (a retail product customization scenario) in his final keynote to the industry. History-making stuff and I'm glad Surface could be a part of it. Technically, we were here last year with an NDA event with some select media as we previewed what was ahead (in advance of the May 2007 announcement) but it doesn't really count as this is the first chance CES attendees could touch Surface. Surface and other natural user interfaces were one of the new trends Bill predicted would mark this next "digital decade."
Today, the Surface section of the Microsoft booth was a madhouse...don't get me wrong...we love the throngs of Surface enthusiasts that crowded the booth, some even pushing and shoving to get a better view and hands-on time with the product. It was just packed and packed with people! I'm told that at one point the temperature in our area reached 106 degrees (not sure who discovered that, but better yet, why do we have a thermometer in the booth)...anyways, it actually felt hotter! They are apparently reworking the booth flow in our area this evening to accomodate the crowds better.
Here's Vanessa, our partner marketing manager, surrounded (and being filmed)...
I'm demoing the product customization scenario in the Microsoft Theater twice a day...stop on by for the show...
In the booth, the team is demoing the previous announcement demos that many of you have likely seen. In addition, we are showcasing two new experiences...1) a retail product customization scenario (in a sporting goods store where you can customize your own snowboard), and 2) a winebar scenario. In the next few posts, I'll highlight the demo applications themselves, show you some screenshots and talk about why we selected those particular experiences.
Check back tomorrow for more updates from the floor.