I thought this was a very neat combination of mobile, cloud and more physical technologies (like a balloon!).

You’ve heard of the idea of S+S and H+S+S (Hardware plus Software plus Services), normally restricted to things like say a runner’s GPS plus the software ad backend services for analysis of performance etc. But this is just taking the hardware thing to a new level (pun intended)….

http://www.computerweekly.com/Articles/2011/03/04/245715/Azure-propells-Southampton39s-Windows-Phone-7-balloon-above-the.htm.

 

Planky  - GBR-257