The TV is still arguably the most important screen in the household. It’s in the front room in the house, it’s where the family congregates, and it’s the screen people use during their leisure time. For all these reasons delivering digital entertainment (especially long format content) to this screen makes a lot of sense. Come learn about the vision for Media Center, the business opportunity for third parties, and the steps to bringing you assets to the TV by leveraging the Media Center platform. We’ll also talk about early work that has been done on interactive advertising models for monetizing your content on Media Center.

Jason Suess, Microsoft Corporation
James Mc Parlane, Massive

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