While the number of devices and new media platforms continues to grow and fragment, the brands that people experience are converging. Audiences want to experience their TV show on the television, online, on mobiles, i-pods and not yet invented technologies. How does this business model work? How are users interacting with this experience, and what is the impact for the Australian new media development community? Guy will boldly attempt to answer these questions with reference both to his role as President of AIMIA, and General Manager of PBL Media looking after Channel Nine, ninemsn and ACP Magazines.

Australian Interactive Media Industry Association(AIMIA) National Executive, Guy Gadney

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