One of our Power BI rockstars, Shish Shridhar (blog and YouTube channel), created some great data visualizations for search terms around the Super Bowl.
Shish used different tools such as the Bing Ads Intelligence add-in to compare search trends for the Seattle Seahawks and the Denver Broncos based on volume, location and age bucket for searches.
Here are some snapshots of his Power View visualizations
Some of the insights Shish found in his analysis include:
You can read Shish’s full blog which includes How To information and his actual Excel file if you want to play with it here.