“Keeping up the Joneses” is generally associated with materialistic goods (i.e. your neighbor purchases a new car so you do as well) but now that same metaphor can be easily related to technology. In today’s ever increasingly connected world, mobile devices are at the forefront of this tidal wave of information and people expect instantaneous access to their data. Therefore developers need to be proficient in a multitude of areas which means lowering the learning curve that may be in front of them is extremely important. ...read more