Simon Lambert heads up the team of Through-Partner Marketing Manager's at Microsoft UK.  Simon explains what his team does and what effective campaigns looks like in terms of demand generation activity.

Call to actions for Partners wanting to run a campaign with Microsoft:

• apply for a set of Microsoft Competencies and visit the Partner Marketing Centre to understand Microsoft marketing to help you map to our customer campaigns
• work with your Partner Account Manager to drive marketing that is aligned to your joint buiness plans
• be prepared to work with Microsoft and to learn through experience on what works and what doesn't

Also read Chris Green's "5 metrics of marketing": http://blogs.technet.com/msppuk/archive/2006/10/12/5-metrics-marketing-a-new-theory.aspx

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