Be sure to attend the PASS SQLRally 2012 in Copenhagen. You have the opportunity to listen to the best speakers in the industry, see http://www.sqlpass.org/sqlrally/2012/nordic/Speakers.aspx for a list of speakers.
I got my session called B(r)inging Maps to SQL Server accepted, the session will be jointly presented together with my colleague Mikael Colliander. We will cover how to use the spatial features in SQL Server and how you can build applications connecting mapping data and mapping services on the internet.
Be sure to sign up before the 24th of august to get up to 100 € rebate http://www.sqlpass.org/sqlrally/2012/nordic/