I got sidetracked, but I did want to put this someplace where I could find it again later. There were lots of excellent quotes (descriptions of the true nature of penguins, etc), but my favorite quote of the week was from Donald Farmer in one of the SSIS sessions when he was quizzed about pricing model and competitive positioning. He said, “I don’t think of Integration Services as a free addition to SQL Server. I explain it to customers this way. I tell them that they should buy this really cool ETL tool... and get a free database.” The last word that most people think of when SQL Server 2005 comes to mind is “free.”