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Pirates are customers, too?

Pirates are customers, too?

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Leave it to Valve to find the sunny side of piracy.

"We take all of our games day-and-date to Russia," Holtman said. "The reason people pirated things in Russia is because Russians are reading magazines and watching television. They say 'Man, I want to play that game so bad,' but the publishers respond 'you can play that game in six months...maybe.' " Valve Says Pirates Are Just Underserved Customers (

It would be interesting to know what additional costs they incurred to sim ship localized product and how it compared with the additional real gains/imaginary losses associated with piracy. Was it more of a schedule slip? Earlier spent loc cost? Just curious...

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  • Well, if they are pirating a game when it comes out, before it's been localized, then they're using the English (or other currently localized) version, no?

    So, just ship the English product, and allow a free download to change language whenever it's ready, if for some reason it can't happen simultaneously.

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