http://blogs.msdn.com/b/reedme/archive/2009/08/06/how-high-is-your-impulse-buy-threshold.aspxI think Jeff’s on to something: While there's an odd aspect of race to the bottom that I'm not sure is entirely healthy for the iPhone app ecosystem, the idea that software should be priced low enough to pass the average user's &quot;why not&quot; thresholden-USTelligent Evolution Platform Developer Build (Build: 5.6.50428.7875)http://blogs.msdn.com/b/reedme/archive/2009/08/06/how-high-is-your-impulse-buy-threshold.aspx#9859571Thu, 06 Aug 2009 23:37:54 GMT91d46819-8472-40ad-a661-2c78acb4018c:9859571Devin<p>There's also a similar effect at the top end. I've run into this while working on various software and services. If your prices are too low, the customer may think that there's a reason why it is so cheap, and have a negative view of your software. Within certain boundaries, the higher you price your product, the better people may react.</p><div style="clear:both;"></div><img src="http://blogs.msdn.com/aggbug.aspx?PostID=9859571" width="1" height="1">