My friend and former colleague Todd Kitta has just started a blog, and he writes about his frustration with recent changes to a News.com RSS feed. I agree with Todd's point- I've seen a number of the political bloggers fall into this same trip and ultimately it doesn't make much sense. If you want to deliver ads or similar content, then start doing so through your RSS feeds. If not, then provide the full body of your post in the feed- please.