Summary:Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website. I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI). 1. Email Newsletters2. Informative Product Pages3. High-Quality Photography4. Product Differentiation and Comparisons5. Support for Reordering6. Simplified Text7. Catering to Seniors8. Gift-Giving Support9. Search10. User TestingBonus Tactic: Loyalty ProgramServing Customers, Not Chasing Hype
Summary:Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website.
I often write about the top mistakes in Web design, but what are the top things you can do to make more money? Following here are 10 Internet tactics with a particularly high return on investment (ROI).
1. Email Newsletters2. Informative Product Pages3. High-Quality Photography4. Product Differentiation and Comparisons5. Support for Reordering6. Simplified Text7. Catering to Seniors8. Gift-Giving Support9. Search10. User TestingBonus Tactic: Loyalty ProgramServing Customers, Not Chasing Hype
Read the full article [RD, very very good] here: http://www.useit.com/alertbox/roi.html