Attendees of the South by Southwest (SXSW), the country's biggest music, film, and interactive festival, will have the opportunity to win $5,000 just by sharing information with one another using Microsoft Tag.
During the interactive portion of SXSW, the Tag street team will give away up to 4,000 unique Tags—colorful, triangular barcodes that attendees will wear on their entrance badges. The person who wins the $5,000 prize will be the one who gets the most people to "snap" the Tag, or scan the barcode by hovering their mobile phone camera over the symbol. Participants will need to have the free Tag application on their mobile phone to compete.
Leant more about Microsoft Tag on their web site, join their Facebook fan page, subscribe to their Twitter feed, and/or check out their blog.