Really like what Sony are doing with the We are Windows 7 Fanclub
The Windows 7 Wall is a very nice and easy way to get some User Generated Content, reminiscent of the I’m A PC Campaign web sites we ran a year ago, plus some nice and simple Twitter and Facebook Integration which always goes down well with me.
Plus a competition
“Put your face on our 'Windows® 7 Wall'; and WIN: - an amazing trip to the Microsoft Windows® 7 Announcement Event in London - a VAIO W Series with Windows® 7 pre-installed”
“Put your face on our 'Windows® 7 Wall'; and WIN:
Well worth it for a little effort (Terms & Conditions)