Connected Customer Centricity in Retail whitepaper by Roy Sharples, Matt Muta, Webster Mudge

Provides front of mind perspectives and a foundation for the connected retail experiences that today’s smart shoppers demand. Featuring perspectives for putting customers right at the center and designing experiences from their perspectives, omni-channel experiences, digital marketing, loyalty, business insight, adaptive search, cloud services, mobility, and how our enterprise strategy program is helping take our customers on the right strategic journey towards technology-enabled business innovation and optimal value realization from their Microsoft investments.

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http://smb.blob.core.windows.net/smbproduction/Content/Connected%20Customer%20Centricity.pdf