A Design-Led Business Transformation Perspective  by Roy Sharples & Fred Warren

Thinking like a designer can transform the way you develop products, services, and experiences. It is about putting people, culture and taste right at the center of the thinking and design, and working back from that to solve the
problem and/or create the opportunity. In other words, applying the people centered design based approach to create new products, services and experience.

Read and learn more below

http://blogs.msdn.com/b/msenterprise/archive/2012/03/23/design-led-business-transformation-by-fred-warren-amp-roy-sharples.aspx