Most companies are on the road to SOA. Now the big challenge is delivering on the promise of this investment – showing value to business sponsors. With all the focus on back-end plumbing, the end-user is no longer a high priority. Are your solutions delivering a great user experience? Should they and how can they?

Facilitated by Microsoft, the premise of this event is to provide an open forum where architects can meet to discuss technologies with their peers.  This forum will provide first-hand experience and best practices that will enable its members to learn from each other and transfer knowledge. Please join us for this great opportunity to learn, share and network with your peers and other company leaders.


Why Care About User Experience


Architecting User Experience


User Experience Process and Tools



Simon Guest
Director, Developer & Platform Evangelism
Microsoft Corporation

Simon Guest is a Director in the Architecture Strategy Team at Microsoft, leading a team specializing in creating content for the IT Architect audience. Drawing on experience in the Financial, Retail, and Telecom industries, Simon enjoys taking an objective and pragmatic approach to solutions architecture using Microsoft technology.
Simon holds a Higher National Certificate in Software Engineering from Plymouth College and a Masters Degree in IT Security from the University of Westminster, London. A frequent speaker at conferences worldwide, Simon also enjoys writing, and is the editor-in-chief of the Microsoft Architecture Journal as well as being an author of many articles in the MSDN library. His most recently published book is the Microsoft .NET and J2EE Interoperability Toolkit by Microsoft Press (September 2003).

Tim Marshall
Vice President

Tim Marshall is Vice President, Technology at Neudesic, with a role to empower organizations in understanding and leveraging business solutions with the use of Microsoft .NET. His wealth of experience in different technologies along with his extensive expertise across a wide breadth of vertical markets enables him to assist organizations in making proper technical decisions that deliver upon their visions.


Newport Beach – June 20, 2007

Blue Coral Seafood & Spirits

451 Newport Center Drive (In Fashion Island)
Newport Beach, CA 92660
Main: 949.856.2583


San Diego – June 21, 2007
The Lodge at Torrey Pines

11480 North Torrey Pines Road

La Jolla, CA 92037  

Main: 858.453.4420