Stargate.MGM.com is the official site for the Stargate TV and Movie franchise.  The Stargate franchise includes the TV Show ‘Stargate SG-1’, the longest running science-fiction series in US TV history. 

On July 8th, the site will re-launch to promote its new TV show, ‘Stargate Universe’ (coming to the Sci-Fi channel in the Fall of 2009).  Using Microsoft Silverlight and Photosynth technology, MGM and Microsoft brought the incredible detail of the sets from the show to the fans - using 3D and high-resolution photography. 

The application innovates on traditional advertising by triggering Ads when the user moves from Synth to Synth.  MGM embedded five-second spots that get the message across without pushing the user away.  The first release of the site contains three advertisements on a rotating cycle.  This first-of-its-kind formula enables incremental revenue without being obtrusive.

Read the full post on Kevin Boyle’s blog at http://blog.boilerproductions.com/2009/07/08/mgm-studios--silverlight-enables-fans-to-explore-the-stargate-universe-and-generates-incremental-ad-revenue-for-the-studio.aspx