Internet usage in India stands at over 200 million users across urban and rural regions. It is worth to note that close to 60 million of these users belong to rural India (ref: IAMAI Internet in India Nov 2013 Research Report). With over 1.2 billion people in India, the percentage of people who are part of the digital world is about 18%. It is conclusive that there is definitely a digital divide while the demography in India has a 70:30 split between rural and urban regions. However, the trend has emerged where there is a significant uptake in rural India on the need to stay connected to internet. The phenomena which is mainstream in urban India, has caught up across the board with mobility being the backbone of this growth

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