Windows Store has an excellent option to pick your app’s release date. I have worked with several app publishers to use a future release date to test the entire submission process way early in the app development life cycle, and to reduce the last minute surprises. When your final build is ready for submission to align with your PR/Launch plan, you would be pleasantly surprised to have gone through this Pre-Store submission process earlier. Trust me, it’s a sure way to avoid last minute sweat and pressure. Checkout the following prerequisites and resources, to start your Pre-Store submission.