Finished reading a great survey of the New Media in the Economist .

A lot of what it talks about in terms of new kinds of user generated content applies to work we as a community are doing (Dynamics blogs, newsgroups, solutions finder etc).

One could replace “media” with “software” and ask the question of what role does community development and even advertising models apply? Clearly what we are doing with our Code Galleries such as Dynamics SNAP is a step in that direction.

But more broadly and historically the Dynamics community has the most organic reach to deliver “micro-verticals” and “highly localized” business applications. These attributes are being referred to as the phenomenon of Long Tail by the new media types.

We as a community need to make our “content” (localizations, customizations and ISV extensions) more discoverable and sharable. We need get all the various solutions that span our community into Solution Finder. And get better at sharing our custom extensions through community mechanisms such as Dynamics SNAP.