Registration for PDC05 opened last week, and we all sighed great sighs of relief; since then it's been fun to watch the community buzz ramp up about it.

To get here, a lot of people put in some pretty good hours and not a little bit of sweat: content, community, marketing and demand generation, logistics, and business. I've written about Content and Community in this blog already, and in the end, those are what the PDC are about. 

For instance, today at Track Meeting #7, the track owners met for 3 hours and plan to meet again on Thursday and Friday to scub every session. This is the kind of effort that yields - we hope - a coherent breakout session experience at PDC05.

Also, today, a couple of us dragged what seemed to be a small yellow rectangular body / structure into Jeff's office. It was (mostly) under wraps so I may be mistaken about what I saw. At any rate, I'm not going to say more, except: It's entirely possible that some things/people are getting out of hand. Jeff wasn't there, as he's on the road this week as you may have read, but I'd like to think that he would have welcomed "it" into his office if he had indeed been there.

Beyond content and community, it's worth touching base on some of those other areas that are less visible but still very important. I've already hinted at some of the magic that the Logistics folks pull off, lead by our fearless Logistics Owner, Rob. If you come to the PDC - and obviously we really hope you do - try to notice all those people walking around with walkie-talkies, especially during one of the keynotes. They have a funny way of disappearing into hidden doors and passage ways when you happen to look their way. They make the event happen.

The marketing and demand generation effort has been amazing, especially given the really short runway after we changed demand generation firms. We're hoping that you notice a different feel to the marketing campaign for PDC05. We're trying to be a little more "cool" and have some fun, perhaps in a maybe, say, self-deprecating way, while also not losing sight of what we believe are the main reasons people come to the PDC: deep developer content, a view of the future of the platform, and community. I should point out that the whacky marketing team is also mostly composed of the whacky community team and the whacky content team. We're a small group here.

On the business side... it's best summed up this way: at PDC, we try to not lose too much money. There's obviously more to be said here, especially since our Business Owner is, in my opinion, the best in the business and has been involved in every PDC there is. Joan helps keep the right traditions in place, and keeps us sane, but that's a relative thing and a moving target at that.