Getting relevant content published on the web early when a topic is trending is a fantastic way of getting lots of traffic to your website, but did you ever think about watching the weather forecast in order to predict what the next trending Twitter topic will be?! This morning the UK population turned to Twitter to share real time news about the (light covering of) snow which fell on our nation for a few hours.  I must add that I was one of the people excited and tweeting about the snow...

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The #uksnow Twitter tag has been established in previous years with support from this website…

http://uksnow.benmarsh.co.uk

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. . .which maps the progress of snow reports across the country as they are tweeted.  If you would like to take part simply tweet #uksnow, followed by the first part of your post code and a rating out of ten to indicate how heavy the snow is.  e.g…

#uksnow rg6 5/10

…means that it is snowing in Reading, UK (RG6), but only half a blizzard.  10/10 would indicate a blizzard.

It’s great to see that the British public’s fascination with the weather have created a tending topic for #uksnow…

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And I wonder whether we should be proud that ‘#uksnow’ it is at number 8 in the list of trending topics in 2009, up there with Iran elections, swine flu, Gaza and the Inauguration.

Tweets Tweets Tweets

Here is a selection of Tweets from this morning…

Marketing opportunity

A very clever marketing opportunity was taken by Rooby, the real time image search engine…

The link provides a real time feed of all #uksnow photos uploaded onto Twitter…

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However, interestingly they do not seem to support http://www.tweetphoto.com, which is surprising since it a service used by the iPhone TweetDeck app. Get it sorted Rooby!

End of the world?!

This one is my personal favourite…

<hiddenID>: This isnt snow its a death trap #uksnow, went out of the front door and its so slippery yikes

…since it is obviously pretty bad out there…

Reading, UK at 11am this morning…

Coming back to the topic of this blog, I am really interested to see how many hits this post gets from people following the #uksnow tag, I will let you know :-)  Follow me on Twitter for updates.

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